![How Does Maestro Use User Data?]({"bg": "//theme.zdassets.com/theme_assets/1056363/fb05c4b3cb7c94ddd672f96bdb7209dc3f968018.jpg"})
Maestro defines user data as personally identifiable information (PII). Maestro's Customer owns the user data which is stored and processed according to GDPR law.
This is separate from Platform Generated Data, which pertains to any behavioral information, such as clicks, watch time, and browsing behavior. Maestro conducts frequent analysis on Platform Generated Data to troubleshoot and improve the service.
Maestro does not sell any data to third parties.
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