How to Read Metrics in Analytics

Each company measures metrics a little differently. At Maestro, we strive to be transparent about what our numbers mean. 

Here's a breakdown of what each of the metrics means in our analytics dashboard.

• Concurrent Sessions Right Now: Estimated number of active sessions connected to a specific instance of Maestro (Note: Counts under 5000 could be inaccurate within a 10-15% margin)
• Concurrents: The average and peak numbers of active sessions simultaneously connected 
• Sessions: A session is a group of events that take place between connection and disconnection from the hub
• Devices: Number of unique devices that are connected to the hub (note: each browser is connected as a separate device)
• Pageviews: Number of times the page was loaded
• Average Session Time: Average duration of a user session
• Total Session Time: Cumulative total session duration of all users
• Total Logged-In: Total number of logged-in users
• Logged-In Users: Unique users who are logged into the hub
• New Users: Users who have logged in for the first time ever within the past 24 hours
• Session Duration: Distribution of session durations
• Demographics: Covers age and gender of viewers (when data is available)
• Sources: Where the user originated from
• Paid Referrals: Sessions that occur on your site as a result of paid advertising or a URL with a custom URL referral

Please reach out to your Account Manager if you have a specific question about a metric and what it may mean.

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