Overlay Guide: How to Best Use Overylays on Maestro

Learn how to best use different overlays with CTAs on Maestro.

Each overlay has a variety of different calls to action (CTAs). These are great ways for your viewers to interact with your featured content.

Let's check out information and examples for a few different overlay-specific CTAs:

Message

Messages are text-based overlays that can have a Call To Action (CTA) appended to the end. These are great for on-the-fly moments with limited time to capture audience's attention. 

  • Suggested duration: 30-45s
  • Average Engagement Rate: 15-20% (depending on CTA)

Message CTA Examples:

Lower Thirds

Lower Thirds are graphic images that can have a CTA baked in. These are best to use during pre-determined moments or general, non-stream specific moments. 

Raffle

Raffle overlays are similar to a virtual t-shirt cannon, allowing viewers to enter a raffle and win a reward of your choice. Winners are selected at random from the list of users who submitted an entry. These are great for keeping audiences engaged during downtime/in-between matches or panels

Trivia or Poll

Poll the audience, ask a trivia question, or have users make a prediction in real-time with multiple-choice overlays. Users can choose from two, four, or six Poll options and two or four Trivia options.

  • Suggested duration: 30-60s
  • Average Engagement Rate: 30-50%
  • Examples of Trivia and Poll overlays for desktop and mobile  

Shopify

Shopify overlays drive users to a sidebar panel in which they can purchase merchandise from your connected Shopify store. You can use these overlays to tell viewers to "Buy Now." These are best used for exclusive stream items to increase the sense of urgency to purchase.

  • Suggested duration: 30-45s
  • Average Engagement Rate: 5-10%
  • Examples of Shopify overlays for desktop and mobile

Tweet

Highlight a specific tweet and prompt users to retweet with this overlay.  Tweets are great to highlight UGC content or increase virality around a specific tweet.

  • Suggested duration: 25-35s
  • Average Engagement Rate: 2-5%
  • Examples of Tweet overlays on desktop and mobile

Poll Results

Poll results display the results from a previous poll/prediction/trivia.

  • Suggested duration: 20s
  • Average Engagement Rate: N/A
  • Examples of poll result overlays on desktop and mobile