Overlays
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      3. Overlays

      Overlay and CTA Examples

      Each overlay has a variety of different Calls to action (CTA). These are great ways for your viewers to interact with your featured content.

       

      Check out overlay specific CTAs below as well as examples for each.

      Message:

      Messages are text-based overlays that can have a Call To Action (CTA) appended to the end. These are great for on the fly moments with limited time to capture audience attention. 

      • Suggested Duration: 30-45s
      • Average Engagement Rate: 15-20% (depending on CTA)

      Message CTA examples:

      *Mobile overlay opens in a new page

      Lower Thirds:

      Lower Thirds are graphic images that can have a CTA baked in. These are best to use during pre-determined moments or general, non-stream specific moments. 

      • Suggested Duration: 30-60s
      • Average Engagement Rate: 20-25%

      Lower Thirds CTA examples:

      Raffle:

      Raffle overlays are similar to a virtual t-shirt cannon, allowing viewers to enter a raffle and win a reward of your choice. Winners are selected at random from the list of users who submitted an entry*. These are great for keeping audiences engaged during downtime/in-between matches or panels

      • Suggested Duration: N/A (fixed timers)
      • Average Engagement Rate: 30-45%

      Raffle CTA and examples:

      *Note that the same winner can be chosen twice. 

      Trivia or Poll:

      Poll the audience, ask a trivia question, or have users make a prediction in real time with multiple choice overlays.

      • Suggested Duration: 30-60s
      • Average Engagement Rate: 30-50%

      Trivia/Poll CTA and examples:

      • Answer Poll
      • Examples for desktop and mobile****  
      • Users can choose from 2, 4 or 6 Poll options and 2 or 4 Trivia options

      Shopify:

      Shopify overlays drive users to a sidebar panel in which they can purchase merchandise from your connected Shopify store. These are best used for exclusive stream items to increase sense of urgency to purchase.

      • Suggested Duration: 30-45s
      • Average Engagement Rate: 5-10%

      Shopify CTAs and examples:

      Tweet:

      Highlight a specific tweet and prompt users to retweet with this overlay.  Tweets are great to highlight UGC content or increase virality around a specific tweet.

      • Suggested Duration: 25-35s
      • Average Engagement Rate: 2-5%

      Tweet CTAs and examples: 

      • Retweet
      • Examples for desktop and mobile
      • Tweet links are typically sent via a social team to the production team who can send them out

      Poll Results:

      Poll results display the results from a previous poll/prediction/trivia.

      • Suggested Duration: 20s
      • Average Engagement Rate: N/A

      Poll Results CTAs examples:

      • Cannot engage with result, can also find Trivia results here as well
      • Examples for desktop and mobile