10 Essential Steps for Success with Maestro

Learn how to promote your live and on-demand video content to maximize your success with Maestro.

Whether it be a virtual event or a pre-recorded special, it’s important to promote your content so your fans are motivated to watch.

In this guide, we’re going to walk you through a checklist that you need to follow to get the most engagement and drive the most revenue from your content.

1. Social Media Marketing

Social media marketing is a non-negotiable when it comes to promoting your video content. What’s nice about using social media promotion is that it’s low-cost and highly flexible.

You should use social media to announce an event, publish teasers, share behind-the-scenes footage, and provide updates leading up to your content going live. It’s completely acceptable to use a mix of both produced assets and casual snaps.

Social media promotions are more effective when you post with a strategic cadence. A one-off post is unlikely to be as effective as a series of posts that are thoughtfully timed leading up to your event. Be sure not to overly rely on one post.

2. Search Engine Optimization (SEO)

Search engine optimization (SEO) is a marketing practice that involves optimizing web content to rank in search engines for relevant keywords. We recommend optimizing the page where your content will live at the very least.

Since it can take some time for a landing page to index and rank, it’s important to get started on these efforts as soon as possible

3. Paid Ads

Running paid ads is another great way to promote your content. Some of the most popular platforms, like Facebook and YouTube, offer targeted advertising options that can be a great way to reach your desired audience. 

With targeted advertising, you can choose specific demographics, interests, and behaviors that match the profile of your ideal viewers. This way, you can make sure that the right people see your ad and increase the chances of them watching your content when it goes live

Keep in mind that paid advertising requires some budget, so you should be prepared to allocate some funds for this purpose. However, if done correctly, it can be a worthwhile investment that can help you grow your audience and increase your visibility.

4. Email Marketing

Use email marketing to promote your content to your email list. Send out announcements, reminders, and teasers leading up to the content going live. Depending on what resources you have, you can target a warm list of contacts or create a cold outbound campaign. 

Maestro features client events in our monthly newsletter. Please contact us at least 30 days ahead of your event to learn more about being included in this email blast.

5. Multistreaming

If you’re not familiar, multistreaming is the practice of streaming to multiple platforms simultaneously. Multistreaming is used to cast a wider net and reach a larger audience.

For example, you can tap into the discoverability tools of free platforms, like YouTube or Facebook, while using your website as a hub for the original stream. The version you stream to the free platforms can be shorter or less involved. That way, you can entice people to come over to your site for the full experience. 

6. Influencer Marketing

Influencer marketing provides a great way to get in front of your target audience. Plus, endorsements from respected public figures can create more hype around your content. 

For this technique, you’ll need to identify influencers who are relevant to your content and offer them compensation in exchange for promotion. Influencers can promote your content through social media, blogs, and videos to generate excitement among their followers.

7. Add a Live Stream Schedule to Your Site

Having a live stream schedule on your website to highlight upcoming events is a great way to promote your live streams. By displaying your upcoming events on your website, viewers can plan ahead to ensure they can attend

Maestro, for example, offers an event calendar block that you can add to your video website with just a few clicks. This website element is completely customizable, which is great for creating a branded experience.

8. Press Coverage

Depending on the nature of your content, you may consider seeking press coverage. Gaining press coverage will not only expose your content to a larger audience but also create more legitimacy for your content.

If you already employ a public relations (PR) company, that’s great. However, if you’re looking for a company to help you gain coverage for a single event, tap into your network to find a specialist who will handle a one-off project.

9. Online Communities

If you have built an online community for your brand, you should definitely leverage it to promote your content. The community members are already familiar with your brand or with you as a creator, so they should be eager to support you.

For example, if you have a Discord Server or a Facebook Group, send a message or post to inform your fans about your content. You can make it even more enticing by announcing your content to your community before the general public knows about it.

10. Leverage All Digital Real Estate

You should leverage every bit of your brand’s digital real estate to promote your content. For example, you should add the content information to your bio on Instagram and other platforms where your brand garners attention. You should also add custom banners on Facebook, Twitter, and other platforms. 

Tips for Promoting an Event on Maestro

Here are some additional tips for promoting an event on Maestro.

  1. Understand Your Audience: It is extremely important to curate your promotions to speak to your target audience. In order to know how to communicate, it’s important to know exactly who you’re talking to and what they want.
  2. Promote in Advance: Give your audience plenty of time to buy tickets or register for your live stream by scheduling the event in advance. Promotions should start no sooner than two weeks before your event is scheduled. 
  3. Create Compelling Content: Create content that is interesting, engaging, and informative. Your content should be tailored to your target audience and provide value to them. 
  4. Collaborate with Others: Collaborate with other creators or brands in your niche to increase your reach. You can co-host a live stream or appear as a guest on someone else's stream. 
  5. Engage with Your Audience: Engage with your audience during the live stream by responding to comments and answering questions. This will help build a connection with your audience and encourage them to share your stream with others.
  6. Hire a Pro: If you don’t have someone on your team to handle marketing, working with an agency or a contractor to promote your event can help maximize your results.

Join our Discord server for more helpful tips and tricks.